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Brand Guidelines.

Brand 
Promise

A brand promise helps define the value of our brand for our company and our clients. It is a rallying point for marketing messages and helps create a bond of trust with our clients.

Big Decisions 
Done Better.

Buying and selling real estate is one of life's biggest, most complicated decisions. Shorewest partners with you every step of the way. 

Brand 
Positioning

Our brand positioning is a statement that defines our brand’s point of difference. It conveys where we sit in the minds of the client and the marketplace. It serves as a litmus test for how we define our actions, strategies and choices

Shorewest is the most experienced real estate company in Wisconsin, helping buyers, sellers and agents navigate the complex world of real estate so they can do big decisions better.

Logo

The research has shown that there is equity built into the Shorewest logo. People know and recognize the red triangle. They associate it with real estate in Southeastern Wisconsin. This recognition has been developed for decades and cultivated to where it is today – synonymous with the most trusted real estate company in the state!

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Color

As one of the three primary colors, RED, is a powerful color. It impacts people on both cognitive and emotional levels. In general, RED is energetic and has a positive connotation in branding. We use the color RED to create a powerful and memorable brand identity. It is an inspiring color that attracts attention and stimulates thinking.

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Typography

In our brand identity, typography plays a crucial role in conveying our message and creating a strong visual impact. Our brand fonts have been carefully chosen to serve as the voice in which the Shorewest brand communicates.

 

Our two main typefaces strike a harmonious balance between timeless aesthetic and a fresh, modern feel. Additionally, for certain details, we employ a script font.

Figtree Bold or Regular

Headlines & Brand Language

Figtree Regular

Body Copy

Roboto Condensed

Subtitle & Detail

Nothing You Could Do

Details

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Marketing Guidelines

The following information must be included in all marketing pieces:

  • Shorewest logo (1” at least)

  • Shorewest.com

  • Equal Housing Opportunity (logo or capitalized letters - EHO)

Examples:

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